"Pop Up", 16x20" oil., $1250. Available at Two Old Crows Gallery,
Pagosa Springs, CO. Two Old Crows Gallery
A couple of weeks ago I returned to Breckenridge, CO to make a trip down to Pagosa Springs, CO. My trip was for two reasons: to bring new work to the gallery and to make a painting trip of it too. My buddy Tricia Bass and I had a great time painting as well as relaxing in this beautiful part of the state.
We also enjoyed bringing new paintings to this gallery where we have such a wonderful friendship with the owners as well as the managers and other artists there. Relationships with a gallery are important. A gallery that represents an artist hopefully believes in their work and promotes it to the right collectors. It is a match making practice. Good gallerists work hard to earn the percentage they make from the sales of the work.
I also find that galleries have to constantly change their methods of selling art. Collectors can easily find an artist through the internet, so the old practice of not sharing collector information with the artist is no longer relevant.
Galleries now advertise in other ways such as facebook and other social media and some still advertise in magazines. Many offer newsletters that keep their collectors aware of new work as well as events. They often host special demo days as well as other educational events that also showcase their artists.
There are of course galleries that do not do much except to have their doors open. Many of these galleries are now struggling to survive and many have closed. Those that are surviving are also offering services such as hanging the work,shipping, payment plans, and bringing a selection of work to a site.
My painting afternoon last fall at Breckenridge Art Gallery.
I hope these thoughts have been helpful!
Amy


No comments:
Post a Comment